@import url('https://fonts.googleapis.com/css2?family=DM+Mono:wght@400;500&family=Inter:wght@400;500;600&family=Playfair+Display:ital,wght@0,600;0,700;0,800;1,600&family=Plus+Jakarta+Sans:wght@500;600;700;800&display=swap');

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.folder-front:before{background:#590c20}.folder-front h2{font:700 clamp(1.8rem,4.4cqw,3rem)/.96 var(--serif);letter-spacing:-.05em;margin:0;position:relative}.folder-front p{font-size:.78rem;max-width:310px;margin:11px 0 0;position:relative}.folder-meta{position:absolute;bottom:25px;left:30px;right:30px;display:flex;justify-content:space-between;align-items:end;border-top:1px solid rgba(255,255,255,.25);padding-top:15px;font:500 .62rem var(--mono);letter-spacing:.04em;text-transform:uppercase}.folder-meta b{font:700 1.55rem/1 var(--serif);letter-spacing:-.05em}@media (hover:hover){.folder:hover .folder-front{transform:translateY(9%)}.folder:hover .folder-cover{transform:scale(1.05)}.folder:hover .folder-shell{box-shadow:0 34px 65px rgba(4,24,26,.22)}}
.page-hero{padding:80px 25px 58px;background:var(--paper);border-bottom:1px solid var(--line)}.page-hero-grid{max-width:1120px;margin:auto;display:grid;grid-template-columns:1fr .82fr;gap:50px;align-items:end}.page-hero h1{font:800 clamp(3rem,6vw,6.1rem)/.87 var(--serif);letter-spacing:-.075em;margin:18px 0}.page-hero p{font-size:1.03rem}.hero-art{min-height:360px;border:1px solid var(--line);position:relative;overflow:hidden;background:linear-gradient(145deg,#f7c9d6,#d1e2dc)}.hero-art.personal:before{content:'little things\A by kay';white-space:pre;text-align:center;display:grid;place-content:center;position:absolute;inset:28px;background:var(--teal);color:white;font:700 clamp(2rem,5vw,4.2rem)/.85 var(--serif);transform:rotate(-3deg);box-shadow:12px 12px 0 var(--pink)}.hero-art.vishal{background:linear-gradient(135deg,rgba(4,24,26,.15),rgba(4,24,26,.2)),url('../../assets/case-study/vishal-cover-editorial.png') center/cover}.hero-art.vishal:after{content:'VISHAL\A CLOTHING';white-space:pre;display:grid;place-content:center;position:absolute;inset:33px;border:1px solid rgba(255,255,255,.7);color:#fff;text-align:center;font:700 clamp(2rem,5vw,4.2rem)/.85 var(--serif)}.story{padding:80px 25px}.story-inner{max-width:1120px;margin:auto}.story-grid{display:grid;grid-template-columns:.65fr 1.35fr;gap:48px;margin-bottom:80px}.sticky-label{font:500 .66rem var(--mono);color:var(--accent);letter-spacing:.1em;text-transform:uppercase}.story h2{font:700 clamp(2.15rem,4.5vw,4rem)/.95 var(--serif);letter-spacing:-.06em;margin:0 0 22px}.story h3{font:700 1.5rem/1.1 var(--serif);margin:25px 0 9px}.strategy-list{padding:0;margin:0;list-style:none;border-top:1px solid var(--line)}.strategy-list li{padding:19px 0;border-bottom:1px solid var(--line);display:grid;grid-template-columns:48px 1fr;gap:18px}.strategy-list b{font:600 1rem var(--mono);color:var(--pink)}.strategy-list strong{display:block}.results{background:var(--teal);color:white;padding:80px 25px}.results-inner{max-width:1120px;margin:auto}.results .eyebrow{color:#a7ded8}.results h2{font:700 clamp(2.5rem,5vw,4.8rem)/.9 var(--serif);letter-spacing:-.065em;max-width:650px;margin:12px 0 42px}.metric-grid{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid rgba(255,255,255,.26);border-left:1px solid rgba(255,255,255,.26)}.metric{padding:23px;border-right:1px solid rgba(255,255,255,.26);border-bottom:1px solid rgba(255,255,255,.26)}.metric b{display:block;font:700 clamp(1.8rem,4vw,3.3rem)/.95 var(--serif);letter-spacing:-.05em}.metric span{font-size:.7rem;opacity:.78}.source{font:400 .61rem var(--mono);letter-spacing:.03em;opacity:.67;margin:22px 0 0}.audience{padding:86px 25px;background:#e7f0ea}.audience-inner{max-width:1120px;margin:auto;display:grid;grid-template-columns:1fr 1.15fr;gap:65px;align-items:center}.audience h2{font:700 clamp(2.4rem,4.8vw,4.5rem)/.9 var(--serif);letter-spacing:-.06em}.audience-card{background:var(--cream);border:1px solid var(--line);padding:28px;box-shadow:10px 10px 0 rgba(23,96,107,.13)}.audience-stat{display:flex;justify-content:space-between;padding:13px 0;border-bottom:1px solid var(--line);font-size:.85rem}.audience-stat b{font:700 1.25rem var(--serif)}.quote{padding:82px 25px;background:var(--pink);color:#fff;text-align:center}.quote blockquote{max-width:860px;margin:auto;font:600 clamp(2rem,4.8vw,4.35rem)/.98 var(--serif);letter-spacing:-.06em}.quote p{font:500 .7rem var(--mono);letter-spacing:.09em;text-transform:uppercase;margin-top:23px}.footer{background:var(--ink);color:white;padding:44px 25px}.footer-inner{max-width:1120px;margin:auto;display:flex;justify-content:space-between;gap:20px;font-size:.75rem}.footer a{color:#b2e3df;text-decoration:none}@media(max-width:750px){.links{display:none}.nav{min-height:66px}.case-hero,.page-hero{padding:55px 20px}.intro,.story,.results,.audience{padding:60px 20px}.intro-grid,.page-hero-grid,.story-grid,.audience-inner{grid-template-columns:1fr;gap:29px}.journal-grid{grid-template-columns:1fr;padding:20px 20px 70px}.folder{min-height:440px}.metric-grid{grid-template-columns:repeat(2,1fr)}.footer-inner{flex-direction:column}.hero-art{min-height:285px}.story-grid{margin-bottom:58px}.sticky-label{margin-bottom:-16px}}
@media(prefers-reduced-motion:reduce){*,*:before,*:after{scroll-behavior:auto!important;transition:none!important}}

/* Supplied creator artwork and Vishal creative-library interaction */
.personal-collage{display:block!important;padding:0!important;overflow:hidden;background:#f6d5dc}
.creator-collage-image{width:100%;height:100%;object-fit:cover;display:block;transition:transform .55s cubic-bezier(.2,.8,.2,1)}
.creator-sticker{position:absolute;right:15px;bottom:15px;padding:7px 10px;background:#fff8e9;border:1px solid rgba(4,24,26,.18);transform:rotate(-5deg);font:600 .57rem var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ink)}
.folder:hover .creator-collage-image{transform:scale(1.06)}
.creatives-jump{max-width:1120px;margin:0 auto 72px;padding:0 25px}.creatives-folder{display:flex;align-items:center;gap:18px;width:min(100%,590px);padding:20px 23px;border:1px solid var(--line);border-radius:5px;background:#f4c96b;color:var(--ink);box-shadow:8px 8px 0 rgba(4,24,26,.1);cursor:pointer;text-align:left;font:inherit;transition:transform .2s,box-shadow .2s}.creatives-folder:hover{transform:translate(-3px,-3px);box-shadow:12px 12px 0 rgba(4,24,26,.13)}.creatives-folder span:first-child{font-size:2.15rem;line-height:1}.creatives-folder strong{display:block;font:700 1.45rem/1 var(--serif)}.creatives-folder small{font:500 .64rem var(--mono);letter-spacing:.06em;text-transform:uppercase}.creative-gallery{padding:76px 25px 86px;background:#e7f0ea;border-top:1px solid var(--line)}.gallery-inner{max-width:1120px;margin:auto}.gallery-head{display:flex;align-items:end;justify-content:space-between;gap:25px;margin-bottom:30px}.gallery-head h2{font:700 clamp(2.4rem,5vw,4.7rem)/.9 var(--serif);letter-spacing:-.06em;margin:9px 0 0}.gallery-head p{max-width:330px;font-size:.82rem;margin:0}.cascade{position:relative;min-height:550px;overflow:hidden;background:var(--teal);border-radius:4px;box-shadow:12px 12px 0 rgba(4,24,26,.13);isolation:isolate;touch-action:pan-y;outline:none}.cascade:focus-visible{outline:3px solid var(--pink);outline-offset:4px}.cascade-track{position:absolute;inset:30px 8% 74px}.cascade-card{position:absolute;inset:0;margin:auto;width:min(390px,78%);height:100%;border:0;border-radius:3px;padding:0;background:#fff;overflow:hidden;box-shadow:0 16px 40px rgba(0,0,0,.3);transform-origin:50% 85%;transition:transform .42s cubic-bezier(.2,.8,.2,1),opacity .35s;cursor:pointer}.cascade-card img{display:block;width:100%;height:100%;object-fit:cover}.cascade-card:after{content:attr(data-label);position:absolute;left:12px;bottom:12px;background:rgba(4,24,26,.88);color:#fff;padding:7px 9px;font:500 .56rem var(--mono);letter-spacing:.07em;text-transform:uppercase}.cascade-card:not(.is-active){pointer-events:none}.cascade-controls{position:absolute;z-index:30;left:22px;right:22px;bottom:18px;display:flex;align-items:center;justify-content:space-between}.cascade-controls button{width:43px;height:43px;border:1px solid rgba(255,255,255,.5);border-radius:50%;background:rgba(250,248,245,.96);color:var(--ink);font-size:1.45rem;cursor:pointer}.cascade-count{color:white;font:500 .67rem var(--mono);letter-spacing:.1em}.creative-disclaimer{max-width:730px;margin:19px 0 0;font-size:.68rem;color:#34575b}.creative-disclaimer strong{font-weight:800}.story+.creatives-jump{margin-top:-34px}
@media(max-width:750px){.creatives-jump{padding:0 20px;margin-bottom:54px}.creative-gallery{padding:58px 20px}.gallery-head{display:block}.gallery-head p{margin-top:16px}.cascade{min-height:430px}.cascade-track{inset:22px 4% 69px}.cascade-card{width:86%}.creatives-folder{padding:17px}}

/* Preserve the full supplied creative artwork rather than cropping it. */
.hero-art.vishal{background:linear-gradient(135deg,rgba(4,24,26,.15),rgba(4,24,26,.2)),url('assets/vishal-store-concept.png') center/cover!important}
.cascade-card img{object-fit:contain!important;background:#e6dfd3}
.hero-art.personal{background:#f5c7d5 url('assets/little-things-collage.jpg') center/contain no-repeat!important}.hero-art.personal:before{display:none!important}
.brand-logo{display:block;width:210px;max-height:54px;object-fit:contain;object-position:left center}.site-header .nav{min-height:82px}.case-actions{max-width:1120px;margin:0 auto;padding:24px 25px 6px;display:flex;flex-wrap:wrap;gap:14px}.case-action{display:inline-flex;align-items:center;gap:10px;background:#111;color:#fff;text-decoration:none;border-radius:10px;padding:12px 18px;font-weight:600;font-size:.86rem;box-shadow:0 8px 18px rgba(4,24,26,.1);transition:transform .2s,background .2s}.case-action:hover{transform:translateY(-2px);background:var(--deep)}.case-action span{display:grid;place-items:center;width:20px;height:20px;border:1px solid rgba(255,255,255,.75);border-radius:50%;font:600 .68rem var(--sans)}.compact-results{padding:55px 25px}.compact-results h2{font-size:clamp(2.2rem,4vw,3.7rem);max-width:760px;margin-bottom:28px}.compact-results .metric{padding:18px 20px}.compact-results .metric b{font-size:clamp(1.55rem,3vw,2.55rem)}.compact-next{padding:48px 25px}.compact-next blockquote{font-size:clamp(1.75rem,3.4vw,3rem);max-width:880px}.compact-next .status-pill{display:inline-block;margin:0 0 14px;padding:7px 11px;border-radius:999px;background:#fff;color:var(--pink);font:700 .62rem var(--mono);letter-spacing:.08em;text-transform:uppercase}.site-footer{background:var(--ink);color:#fff;padding:66px 25px 24px}.footer-grid{max-width:1120px;margin:auto;display:grid;grid-template-columns:1.25fr .8fr .8fr;gap:55px}.footer-intro h2{font:700 clamp(2rem,3.5vw,3.4rem)/.95 var(--serif);margin:8px 0 16px}.footer-intro p{color:#c8d1d2;max-width:500px;font-size:.86rem}.footer-button{display:inline-flex;align-items:center;gap:10px;margin-top:13px;padding:12px 17px;border-radius:999px;background:#fff;color:var(--ink);font-weight:700;text-decoration:none}.footer-col h3{font:600 .66rem var(--mono);letter-spacing:.1em;text-transform:uppercase;color:#a7ded8;margin:6px 0 16px}.footer-col a{display:block;color:#fff;text-decoration:none;font-size:.8rem;margin:9px 0}.footer-bottom{max-width:1120px;margin:48px auto 0;padding-top:22px;border-top:1px solid rgba(255,255,255,.18);display:flex;justify-content:space-between;gap:20px;color:#bac6c7;font-size:.7rem}.footer-social{display:flex;gap:16px}.footer-social a{color:#fff;text-decoration:none}@media(max-width:750px){.brand-logo{width:168px}.site-header .nav{min-height:70px}.case-actions{padding:18px 20px 0}.case-action{padding:10px 14px}.compact-results{padding:48px 20px}.compact-results .metric-grid{grid-template-columns:1fr 1fr}.compact-next{padding:42px 20px}.footer-grid{grid-template-columns:1fr;gap:32px}.footer-bottom{flex-direction:column}.site-footer{padding:52px 20px 22px}}
.creatives-jump{margin-top:38px;margin-bottom:88px}.creatives-folder{position:relative;width:min(100%,520px);min-height:190px;padding:56px 28px 28px;border:0;border-radius:8px 12px 12px 12px;background:#f4c96b;box-shadow:12px 14px 0 rgba(4,24,26,.12);overflow:visible}.creatives-folder:before{content:'';position:absolute;left:0;top:-28px;width:48%;height:50px;border-radius:12px 24px 0 0;background:#f4c96b}.creatives-folder:after{content:'';position:absolute;left:0;right:0;top:18px;height:1px;background:rgba(4,24,26,.16)}.creatives-folder>*{position:relative;z-index:1}.creatives-folder .folder-icon{font-size:2.6rem}.creatives-folder .folder-count{position:absolute;right:23px;bottom:20px;font:600 .58rem var(--mono);letter-spacing:.08em;text-transform:uppercase}.creative-modal[hidden]{display:none!important}.creative-modal{position:fixed;inset:0;z-index:1000;display:grid;place-items:center;padding:24px}.creative-backdrop{position:absolute;inset:0;background:rgba(4,24,26,.58);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px)}.creative-dialog{position:relative;z-index:1;width:min(1120px,96vw);max-height:92vh;overflow:auto;border-radius:18px;background:#e7f0ea;box-shadow:0 35px 100px rgba(0,0,0,.42)}.creative-close{position:sticky;float:right;top:18px;right:18px;z-index:50;width:46px;height:46px;border:1px solid rgba(4,24,26,.18);border-radius:50%;background:#fff;color:var(--ink);font:400 2rem/1 var(--sans);cursor:pointer;box-shadow:0 8px 22px rgba(4,24,26,.18)}.creative-close:hover{background:var(--pink);color:#fff}.creative-dialog .creative-gallery{border:0;padding-top:58px}.modal-open{overflow:hidden}.creative-modal .cascade{min-height:500px}.creative-modal .gallery-head{padding-right:55px}@media(max-width:750px){.creatives-folder{min-height:160px;padding:48px 20px 22px}.creatives-folder:before{width:58%;top:-23px;height:43px}.creative-modal{padding:10px}.creative-dialog{width:100%;max-height:96vh;border-radius:14px}.creative-close{top:12px;right:12px;width:42px;height:42px}.creative-dialog .creative-gallery{padding:48px 15px 24px}.creative-modal .cascade{min-height:440px}.creative-modal .gallery-head{padding-right:38px}}
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.hero-art.personal{background:#f5c7d5 url('assets/priya-creator-profile.jpeg') center/contain no-repeat!important}.hero-art.personal:before{display:none!important}.creator-youtube{display:grid;grid-template-columns:.8fr 1.2fr;gap:32px;align-items:end;margin-top:18px;padding:30px;border:1px solid rgba(89,12,32,.18);border-radius:24px;background:#fffaf5}.creator-youtube h3{font:700 clamp(1.55rem,3vw,2.4rem)/.98 var(--serif);letter-spacing:-.045em;margin:8px 0 10px}.creator-youtube p{font-size:.78rem;margin:0}.creator-youtube-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.creator-youtube-stats span{border-left:1px solid rgba(89,12,32,.2);padding-left:12px;font-size:.64rem;color:#70535c}.creator-youtube-stats strong{display:block;font:700 1.25rem var(--serif);color:var(--ink)}.pro-dashboard-professional{max-width:850px}.ecosystem-grid-three{grid-template-columns:repeat(3,1fr)}@media(max-width:950px){.creator-youtube{grid-template-columns:1fr}.creator-youtube-stats{max-width:600px}.ecosystem-grid-three{grid-template-columns:repeat(3,1fr)}}@media(max-width:700px){.creator-youtube-stats{grid-template-columns:1fr 1fr}.ecosystem-grid-three{grid-template-columns:1fr}}
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.content-plan-evidence{padding:74px 25px;background:#fff}.content-plan-evidence-inner{max-width:1120px;margin:auto;border:1px solid var(--line);border-radius:22px;padding:34px;background:var(--paper)}.content-plan-evidence h2{font:700 clamp(2rem,4vw,3.4rem)/.95 var(--serif);letter-spacing:-.05em;margin:9px 0 16px;max-width:720px}.content-plan-evidence p{max-width:760px;font-size:.84rem}.content-plan-evidence ol{max-width:860px;margin:24px 0;padding-left:22px;columns:2;column-gap:50px}.content-plan-evidence li{break-inside:avoid;margin:0 0 13px;padding-left:7px;font-size:.84rem}.content-plan-evidence .source{margin-top:18px}@media(max-width:650px){.content-plan-evidence{padding:54px 20px}.content-plan-evidence-inner{padding:25px}.content-plan-evidence ol{columns:1}}
.search-evidence{padding:82px 25px;background:#fff}.search-evidence-inner{max-width:1120px;margin:auto}.search-evidence h2{font:700 clamp(2.25rem,4.4vw,4rem)/.93 var(--serif);letter-spacing:-.06em;max-width:760px;margin:10px 0 18px}.search-evidence-inner>p{max-width:740px;font-size:.86rem}.search-evidence-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:32px}.evidence-card{margin:0;background:var(--paper);border:1px solid var(--line);border-radius:18px;overflow:hidden}.evidence-card-wide{grid-column:1/3}.evidence-card img{display:block;width:100%;height:285px;object-fit:cover;object-position:top}.evidence-card-wide img{height:auto;max-height:590px;object-fit:contain;background:#ede9e1}.evidence-card figcaption{padding:18px 20px}.evidence-card strong{display:block;font:700 1.35rem var(--serif);margin-bottom:5px}.evidence-card span{font-size:.74rem;color:#4b5d5e}.search-evidence .source{margin-top:20px;font-size:.64rem;color:#526466}@media(max-width:700px){.search-evidence{padding:58px 20px}.search-evidence-grid{grid-template-columns:1fr}.evidence-card-wide{grid-column:auto}.evidence-card img{height:auto;max-height:470px;object-fit:contain}.evidence-card figcaption{padding:16px}}
.hero-art.professional img{width:100%!important;height:100%!important;right:auto!important;left:0;bottom:0;object-fit:cover;object-position:center}.simple-professional-intro{padding-bottom:44px}.published-blogs{padding:34px 25px 82px;background:#fff}.published-blogs-inner{max-width:1120px;margin:auto}.published-blogs h2{font:700 clamp(2.45rem,4.8vw,4.6rem)/.92 var(--serif);letter-spacing:-.06em;margin:10px 0 30px}.blog-list{border-top:1px solid var(--line)}.blog-link{display:grid;grid-template-columns:62px 1fr auto;align-items:center;gap:24px;padding:23px 8px;border-bottom:1px solid var(--line);text-decoration:none;transition:background .2s}.blog-link:hover{background:var(--paper)}.blog-link>span{font:600 1rem var(--mono);color:var(--accent)}.blog-link small{display:block;font:600 .62rem var(--mono);letter-spacing:.08em;text-transform:uppercase;color:#806f67;margin-bottom:5px}.blog-link strong{display:block;font:700 clamp(1.2rem,2.4vw,1.85rem)/1.06 var(--serif)}.blog-link>b{font:600 .68rem var(--mono);letter-spacing:.05em;white-space:nowrap}.blog-all-link{display:inline-block;margin-top:25px;padding:13px 17px;border-radius:999px;background:var(--teal);color:#fff;text-decoration:none;font:600 .68rem var(--mono);letter-spacing:.06em}@media(max-width:650px){.published-blogs{padding:24px 20px 60px}.blog-link{grid-template-columns:36px 1fr;gap:13px;padding:19px 0}.blog-link>b{grid-column:2;font-size:.62rem}.hero-art.professional{min-height:330px}}
.professional-metrics{padding:64px 25px;background:#102c31;color:#fff}.professional-metrics-inner{max-width:1120px;margin:auto}.professional-metrics .eyebrow{color:#a7ded8}.professional-metrics h2{font:700 clamp(2.25rem,4vw,3.8rem)/.95 var(--serif);letter-spacing:-.06em;margin:10px 0 30px}.professional-metrics-grid{display:grid;grid-template-columns:repeat(3,1fr);border-left:1px solid rgba(255,255,255,.22);border-top:1px solid rgba(255,255,255,.22)}.professional-metrics-grid article{padding:24px;border-right:1px solid rgba(255,255,255,.22);border-bottom:1px solid rgba(255,255,255,.22)}.professional-metrics-grid span{display:block;color:#a7ded8;font:600 .62rem var(--mono);letter-spacing:.06em;text-transform:uppercase}.professional-metrics-grid b{display:block;font:700 clamp(2.5rem,5vw,4.5rem)/1 var(--serif);letter-spacing:-.06em;margin:16px 0 4px}.professional-metrics-grid small{font-size:.74rem}.professional-metrics-grid p{margin:7px 0 0;color:#c5d0d1;font-size:.72rem}.professional-metrics .source{margin:18px 0 0;color:#b8c7c8;font-size:.61rem}@media(max-width:650px){.professional-metrics{padding:54px 20px}.professional-metrics-grid{grid-template-columns:1fr}.professional-metrics-grid article{padding:20px}}
.professional-case-article{padding-top:42px;padding-bottom:42px}.professional-case-article .case-block{gap:38px;padding:34px 0}.professional-case-article .case-block.feature{padding-top:34px;padding-bottom:34px}.professional-case-article .case-heading h2{font-size:clamp(1.5rem,2.5vw,2.25rem)}.professional-case-article .case-copy h3{font-size:clamp(1.3rem,2.2vw,1.85rem);margin-bottom:11px}.professional-case-article .case-copy p{font-size:.87rem;margin:0}.professional-case-article .challenge-grid>div{padding:16px}.professional-case-article .strategy-list li{padding:15px 0}@media(max-width:750px){.professional-case-article{padding-top:35px;padding-bottom:35px}.professional-case-article .case-block{gap:15px;padding:27px 0}.professional-case-article .case-block.feature{padding-top:28px;padding-bottom:28px}}
.professional-page{font-size:15px}.professional-page .page-hero{padding-top:54px;padding-bottom:44px}.professional-page .page-hero h1{font-size:clamp(2.25rem,4.4vw,4.35rem);line-height:.94;max-width:650px;margin:14px 0}.professional-page .page-hero p{font-size:.9rem;max-width:610px}.professional-page .proof-row{margin-top:19px}.professional-page .proof{font-size:.61rem;padding:6px 9px}.professional-page .hero-art.professional{min-height:330px}.professional-page .case-actions{padding-top:16px;padding-bottom:0}.professional-page .case-action{font-size:.73rem;padding:9px 13px}.professional-page .professional-intro{padding-top:48px;padding-bottom:25px}.professional-page .professional-intro article{padding:23px}.professional-page .professional-intro h2{font-size:clamp(1.65rem,3vw,2.55rem);margin:7px 0 12px}.professional-page .professional-intro p{font-size:.78rem}.professional-page .professional-case-article{padding-top:20px;padding-bottom:24px}.professional-page .professional-case-article .case-block{grid-template-columns:.52fr 1.48fr;gap:28px;padding:25px 0}.professional-page .professional-case-article .case-block.feature{padding-top:25px;padding-bottom:25px}.professional-page .professional-case-article .case-heading h2{font-size:clamp(1.28rem,2vw,1.8rem)}.professional-page .professional-case-article .case-copy h3{font-size:clamp(1.12rem,1.8vw,1.5rem);line-height:1.1;margin-bottom:8px}.professional-page .professional-case-article .case-copy p{font-size:.78rem;line-height:1.5}.professional-page .professional-case-article .challenge-grid{gap:9px}.professional-page .professional-case-article .challenge-grid>div{padding:13px}.professional-page .professional-case-article .challenge-grid strong{font-size:.9rem}.professional-page .professional-case-article .challenge-grid p{font-size:.72rem}.professional-page .professional-case-article .strategy-list li{padding:11px 0;font-size:.78rem}.professional-page .professional-metrics{padding-top:45px;padding-bottom:45px}.professional-page .professional-metrics h2{font-size:clamp(1.8rem,3vw,2.7rem);margin-bottom:20px}.professional-page .professional-metrics-grid article{padding:19px}.professional-page .professional-metrics-grid b{font-size:clamp(2rem,3.5vw,3rem);margin:10px 0 3px}.professional-page .published-blogs{padding-top:30px;padding-bottom:58px}.professional-page .published-blogs h2{font-size:clamp(2rem,3.7vw,3.1rem);margin-bottom:20px}.professional-page .blog-link{padding:17px 8px}.professional-page .blog-link strong{font-size:clamp(1.05rem,1.8vw,1.35rem)}.professional-page .blog-link small{font-size:.56rem}@media(max-width:750px){.professional-page{font-size:14px}.professional-page .page-hero{padding:42px 20px}.professional-page .page-hero h1{font-size:clamp(2.1rem,10vw,3.1rem)}.professional-page .professional-case-article .case-block{grid-template-columns:1fr;gap:12px;padding:22px 0}.professional-page .professional-case-article .case-block.feature{padding-top:22px;padding-bottom:22px}.professional-page .professional-case-article .case-heading h2{font-size:1.4rem}.professional-page .hero-art.professional{min-height:280px}}
.professional-page .professional-case-article{padding-top:36px;padding-bottom:42px;background:var(--cream)}.professional-page .professional-case-article .case-article-inner{border:0;display:grid;gap:14px}.professional-page .professional-case-article .case-block{display:grid;grid-template-columns:210px 1fr;gap:24px;margin:0!important;padding:22px 24px!important;border:1px solid rgba(7,36,40,.14);border-radius:14px;background:var(--paper)}.professional-page .professional-case-article .case-block.feature{background:#e9c968}.professional-page .professional-case-article .case-heading{gap:10px}.professional-page .professional-case-article .case-heading span{padding-top:4px;font-size:.58rem}.professional-page .professional-case-article .case-heading h2{font-size:1.35rem;line-height:1.02}.professional-page .professional-case-article .case-copy h3{font-size:1.22rem;line-height:1.12;margin:0 0 7px}.professional-page .professional-case-article .case-copy p{font-size:.77rem;line-height:1.45}.professional-page .professional-case-article .strategy-list{margin:0}.professional-page .professional-case-article .strategy-list li{padding:9px 0}.professional-page .professional-case-article .challenge-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:8px}.professional-page .professional-case-article .challenge-grid>div{background:rgba(255,255,255,.48);padding:12px}@media(max-width:750px){.professional-page .professional-case-article{padding:28px 20px}.professional-page .professional-case-article .case-block{grid-template-columns:1fr;gap:10px;padding:18px!important;border-radius:12px}.professional-page .professional-case-article .case-heading h2{font-size:1.25rem}.professional-page .professional-case-article .challenge-grid{grid-template-columns:1fr}}
.professional-page .professional-metrics{background:#fff;color:var(--ink);padding:50px 25px}.professional-page .professional-metrics .eyebrow{color:var(--accent)}.professional-page .professional-metrics h2{font-size:clamp(1.7rem,3vw,2.45rem);margin:8px 0 22px}.professional-bento{display:grid;grid-template-columns:1.05fr 1.05fr;grid-template-rows:1fr 1fr;gap:14px;max-width:930px}.professional-bento article{border:1px solid var(--line);border-radius:20px;padding:21px;position:relative;overflow:hidden}.professional-bento span{display:block;font:600 .6rem var(--mono);letter-spacing:.07em;text-transform:uppercase;color:#806f67}.professional-bento b{display:block;font:600 clamp(2.3rem,4vw,3.8rem)/1 var(--serif);letter-spacing:-.06em;margin:12px 0 6px}.professional-bento p{font-size:.72rem;margin:0;color:#526466}.bento-search{grid-row:1/3;background:#151515;color:#fff;border-color:#151515!important;display:flex;flex-direction:column;justify-content:flex-end;min-height:255px}.bento-search:after{content:'';position:absolute;inset:0 0 auto auto;width:65%;height:70%;opacity:.16;background:repeating-linear-gradient(45deg,transparent 0 8px,#fff 9px 10px)}.bento-search>*{position:relative;z-index:1}.bento-search span{align-self:flex-start;background:#292929;color:#d4dcdc;padding:6px 9px;border-radius:999px}.bento-search p{color:#c6d1d2;max-width:260px}.bento-search div{margin-top:16px;font-size:.68rem;color:#d6dddd}.bento-search strong{font-size:.9rem;color:#fff}.bento-linkedin{background:#f0f0f0}.bento-linkedin .mini-bars{position:absolute;right:25px;bottom:23px}.bento-reach{background:#fff;display:flex;flex-direction:column;justify-content:center}.bento-reach b{margin:0 0 5px}.bento-followers{background:#f0f0f0;display:flex;align-items:center;gap:18px}.bento-followers b{margin:0}.bento-followers p{margin-top:5px}.professional-page .published-blogs h2{font-size:clamp(1.65rem,2.6vw,2.25rem)!important;line-height:1!important}.professional-page .blog-link strong{font-size:clamp(.95rem,1.5vw,1.15rem)!important;line-height:1.12!important}.professional-page .blog-link{padding:13px 7px!important}.professional-page .blog-link small{font-size:.52rem!important}@media(max-width:650px){.professional-page .professional-metrics{padding:42px 20px}.professional-bento{grid-template-columns:1fr}.bento-search{grid-row:auto;min-height:210px}.professional-bento article{padding:18px}.bento-linkedin .mini-bars{right:20px;bottom:18px}.professional-page .published-blogs h2{font-size:1.65rem!important}}
.professional-page .professional-case-article .case-block.feature{background:#151515!important;border-color:#151515!important;color:#fff}.professional-page .professional-case-article .case-block.feature .case-heading span{color:#f5c7d5}.professional-page .professional-case-article .case-block.feature .case-copy p{color:#d0d9da}
.professional-page .professional-intro article:last-child{background:#151515;color:#fff}.professional-page .professional-intro article:last-child .eyebrow{color:#a7ded8}.professional-page .professional-intro article:last-child p{color:#d0d9da}
.journal-grid.three-files{grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}.journal-grid.three-files .folder{min-height:470px}.folder.creator .folder-front,.folder.creator .folder-front:before{background:#8e2848}.folder.professional .folder-front,.folder.professional .folder-front:before{background:#18333a}.folder-professional-cover{height:100%;position:relative;background:linear-gradient(145deg,#d7e5df,#f7d5dd);overflow:hidden}.folder-professional-cover img{width:62%;height:88%;position:absolute;right:0;bottom:0;object-fit:cover;object-position:center top;filter:saturate(.82)}.folder-professional-copy{position:absolute;left:22px;top:28px;width:48%;z-index:1}.folder-professional-copy span{font:600 .58rem var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--accent)}.folder-professional-copy b{display:block;font:700 clamp(1.4rem,3cqw,2.3rem)/.92 var(--serif);margin-top:10px}.creator-hero{background:#f9d7df}.creator-hero .page-hero-grid{align-items:center}.creator-hero .hero-art.personal{border:8px solid #fff;box-shadow:15px 15px 0 #e7a7b7;min-height:410px}.creator-actions{background:#f9d7df;padding-bottom:28px}.creator-story{background:#fff9f4}.creator-results{padding:72px 25px;background:#f5c7d5;color:var(--ink)}.creator-results .results-inner{max-width:1120px}.creator-results .eyebrow{color:#8e2848}.creator-results h2{font:700 clamp(2.5rem,5vw,4.8rem)/.9 var(--serif);letter-spacing:-.06em;max-width:800px;margin:12px 0 38px}.creator-dashboard{display:grid;grid-template-columns:1.15fr .85fr .85fr;grid-template-rows:1fr 1fr;gap:16px}.creator-stat{border:1px solid rgba(89,12,32,.18);border-radius:24px;padding:25px;background:#fffaf5}.creator-stat b{display:block;font:600 clamp(2.4rem,5vw,4.8rem)/1 var(--serif);letter-spacing:-.06em}.creator-stat span{font-size:.75rem;color:#70535c}.creator-stat.main{grid-row:1/3;background:#590c20;color:#fff;display:flex;flex-direction:column;justify-content:flex-end;min-height:390px;position:relative;overflow:hidden}.creator-stat.main:after{content:'REELS';position:absolute;right:-10px;top:5px;font:800 6rem var(--sans);color:rgba(255,255,255,.07);transform:rotate(90deg)}.creator-stat.main b{font-size:clamp(5rem,10vw,8rem)}.creator-stat.main span{color:#f3cbd6}.creator-stat.wide{grid-column:2/4;display:grid;grid-template-columns:repeat(4,1fr);gap:12px;align-items:center;background:#fff}.creator-mini strong{display:block;font:700 1.45rem var(--serif)}.creator-mini small{font-size:.64rem;color:#745f65}.creator-collab{padding:80px 25px;background:#fffaf5}.creator-collab-inner{max-width:1120px;margin:auto}.collab-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:30px}.collab-card{padding:28px;border:1px solid var(--line);border-radius:22px;background:#fff}.collab-card:nth-child(2){background:#e8f0db}.collab-card h3{font:700 1.6rem/1.05 var(--serif);margin:8px 0 12px}.collab-card p{font-size:.8rem}.collab-card a{font:700 .68rem var(--mono);text-transform:uppercase;color:#8e2848}.professional-hero{background:linear-gradient(135deg,#e7f0ea,#faf8f5 55%,#f5d7df)}.hero-art.professional{min-height:420px;background:#17373d;position:relative}.hero-art.professional img{position:absolute;right:0;bottom:0;width:66%;height:96%;object-fit:cover;object-position:center top}.professional-art-copy{position:absolute;left:24px;top:26px;width:42%;z-index:1;color:#fff}.professional-art-copy span{font:600 .58rem var(--mono);letter-spacing:.09em;text-transform:uppercase;color:#a7ded8}.professional-art-copy b{display:block;font:700 clamp(2rem,4vw,3.4rem)/.9 var(--serif);margin-top:12px}.professional-intro{padding:75px 25px;background:#fff}.professional-intro-inner{max-width:1120px;margin:auto;display:grid;grid-template-columns:1.15fr .85fr;gap:22px}.professional-intro article{padding:30px;border:1px solid var(--line);border-radius:22px;background:var(--paper)}.professional-intro article:last-child{background:#e9c968}.professional-intro h2{font:700 clamp(2.2rem,4vw,3.8rem)/.92 var(--serif);margin:8px 0 16px}.professional-intro p{font-size:.84rem}.professional-results{padding:72px 25px;background:#102c31;color:#fff}.professional-results-inner{max-width:1120px;margin:auto}.professional-results h2{font:700 clamp(2.5rem,5vw,4.8rem)/.9 var(--serif);letter-spacing:-.06em;max-width:780px;margin:12px 0 36px}.professional-results .eyebrow{color:#a7ded8}.pro-dashboard{display:grid;grid-template-columns:1fr 1fr;gap:18px}.pro-card{border:1px solid rgba(255,255,255,.2);border-radius:25px;padding:28px;background:#173a40}.pro-card.search{background:#fff;color:var(--ink)}.pro-card.youtube{grid-row:span 2;background:#e8c963;color:var(--ink)}.pro-card b{display:block;font:600 clamp(2.8rem,6vw,5.5rem)/1 var(--serif);letter-spacing:-.06em;margin:12px 0 7px}.pro-card h3{font:700 1.25rem var(--serif);margin:0}.pro-card p{font-size:.76rem;margin:7px 0}.pro-stat-row{display:flex;flex-wrap:wrap;gap:12px 24px;margin-top:22px;padding-top:18px;border-top:1px solid currentColor}.pro-stat-row span{font-size:.68rem}.pro-stat-row strong{display:block;font-size:1rem}.professional-ecosystem{padding:82px 25px;background:#e7f0ea}.ecosystem-inner{max-width:1120px;margin:auto}.ecosystem-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:30px}.ecosystem-card{background:#fff;padding:25px;border:1px solid var(--line);border-radius:20px}.ecosystem-card b{display:block;font:700 1.35rem var(--serif);margin:8px 0}.ecosystem-card p{font-size:.75rem;margin:0}.future-proof{margin-top:20px;padding:20px;border-left:4px solid var(--pink);background:#fff;font-size:.78rem}@media(max-width:950px){.journal-grid.three-files{grid-template-columns:1fr 1fr}.journal-grid.three-files .folder:first-child{grid-column:1/3}.creator-dashboard{grid-template-columns:1fr 1fr}.creator-stat.main{grid-column:1/3;grid-row:auto}.creator-stat.wide{grid-column:1/3}.ecosystem-grid{grid-template-columns:1fr 1fr}}@media(max-width:700px){.journal-grid.three-files{grid-template-columns:1fr}.journal-grid.three-files .folder:first-child{grid-column:auto}.creator-dashboard,.professional-intro-inner,.pro-dashboard{grid-template-columns:1fr}.creator-stat.main,.creator-stat.wide{grid-column:auto}.creator-stat.wide{grid-template-columns:1fr 1fr}.collab-grid,.ecosystem-grid{grid-template-columns:1fr}.pro-card.youtube{grid-row:auto}.creator-results,.creator-collab,.professional-results,.professional-ecosystem,.professional-intro{padding:58px 20px}.hero-art.professional img{width:72%;opacity:.8}.professional-art-copy{width:55%}}
.journal-grid .folder.vishal .folder-cover{background-image:linear-gradient(135deg,rgba(4,24,26,.18),rgba(4,24,26,.08)),url('assets/vishal-store-concept.png');background-position:center;background-size:cover}
.case-article{padding:78px 25px;background:var(--cream)}.case-article-inner{max-width:1120px;margin:auto;border-top:1px solid var(--line)}.case-block{display:grid;grid-template-columns:.62fr 1.38fr;gap:52px;padding:52px 0;border-bottom:1px solid var(--line)}.case-heading{display:flex;align-items:flex-start;gap:14px}.case-heading span{font:500 .62rem var(--mono);color:var(--pink);padding-top:8px}.case-heading h2{font:700 clamp(1.8rem,3.4vw,3rem)/.95 var(--serif);letter-spacing:-.045em;margin:0}.case-copy h3{font:700 clamp(1.5rem,2.7vw,2.25rem)/1.06 var(--serif);margin:0 0 16px}.case-copy p{max-width:720px}.case-copy>ul:not(.strategy-list){padding-left:19px}.case-copy>ul:not(.strategy-list) li{margin:8px 0}.case-block.feature{margin:0 -25px;padding:52px 25px;background:#e9c968;border-bottom:0}.case-block.feature+.case-block{border-top:1px solid var(--line)}.challenge-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px}.challenge-grid>div{border:1px solid var(--line);padding:20px;background:var(--paper)}.challenge-grid strong{font:700 1.05rem var(--serif)}.challenge-grid p{font-size:.78rem;margin:8px 0 0}.quote>.eyebrow{color:#fff;opacity:.78;margin-bottom:18px}@media(max-width:750px){.case-article{padding:55px 20px}.case-block{grid-template-columns:1fr;gap:24px;padding:40px 0}.case-block.feature{margin:0 -20px;padding:40px 20px}.challenge-grid{grid-template-columns:1fr}}
.vishal-detail{padding:82px 25px;background:#f3f0e8}.vishal-detail-inner{max-width:1120px;margin:auto}.detail-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:32px}.detail-panel{background:var(--cream);border:1px solid var(--line);padding:27px;min-height:230px}.detail-panel h3{font:700 1.65rem/1 var(--serif);margin:8px 0 13px}.detail-panel p{font-size:.83rem;margin:0}.detail-panel.accent{background:#e9c968}.detail-panel.dark{background:var(--deep);color:white}.detail-panel.dark .eyebrow{color:#a7ded8}.detail-list{margin:14px 0 0;padding-left:17px;font-size:.8rem}.editorial-board{max-width:1120px;margin:0 auto;padding:72px 25px;background:#f7ceda;display:grid;grid-template-columns:1.1fr .9fr;gap:22px}.editorial-feature,.editorial-note{border:1px solid rgba(4,24,26,.22);background:#fffaf4;padding:28px}.editorial-feature h2{font:700 clamp(2.3rem,4vw,4rem)/.88 var(--serif);letter-spacing:-.06em;margin:9px 0 16px}.editorial-feature p,.editorial-note p{font-size:.83rem}.editorial-note{background:#e8f0db}.editorial-note h3{font:700 1.65rem/1 var(--serif);margin:7px 0 12px}.editorial-tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:18px}.editorial-tags span{background:var(--teal);color:white;padding:7px 9px;font:500 .6rem var(--mono);letter-spacing:.05em;text-transform:uppercase}@media(max-width:750px){.detail-grid,.editorial-board{grid-template-columns:1fr}.vishal-detail{padding:60px 20px}.editorial-board{padding:50px 20px}.hero-art.personal{min-height:260px}}

/* Case-study archive hero: overlapping folders make the collection feel expandable. */
.case-hero-layout{display:grid;grid-template-columns:minmax(0,1.08fr) minmax(330px,.72fr);gap:32px;align-items:center}.case-hero-layout h1{font-size:clamp(3.4rem,6.4vw,6.15rem);max-width:690px}.case-file-stack{height:440px;position:relative;isolation:isolate;margin:2px 0 0}.hero-file{position:absolute;width:88%;height:180px;border:1px solid rgba(4,24,26,.18);border-radius:18px 18px 8px 8px;box-shadow:0 18px 28px rgba(4,24,26,.17);overflow:hidden;padding:20px;display:flex;align-items:flex-start}.hero-file:before{content:'';position:absolute;left:0;top:-1px;width:42%;height:38px;border-radius:18px 18px 0 0;transform:translateY(-10px);background:inherit;z-index:-1}.hero-file span{position:relative;z-index:2;font:700 .62rem var(--mono);letter-spacing:.13em;text-transform:uppercase}.hero-file img{position:absolute;right:0;bottom:0;width:55%;height:100%;object-fit:cover;object-position:center;opacity:.88;mix-blend-mode:multiply}.file-strategy{top:20px;right:0;background:#153d42;color:#fff;transform:rotate(4deg)}.file-strategy:before{background:#153d42}.file-strategy img{filter:saturate(.65) contrast(.96)}.file-portfolio{top:108px;left:4px;background:#e9c968;color:#102c31;transform:rotate(-3deg)}.file-portfolio:before{background:#e9c968}.file-portfolio img{width:52%;object-position:60% top}.file-results{top:205px;right:8px;background:#f4d6dc;color:#4d1930;transform:rotate(2.5deg)}.file-results:before{background:#f4d6dc}.file-results img{width:55%;object-position:center}.file-case-study{top:302px;left:24px;background:#e8f0db;color:#153d42;transform:rotate(-1.5deg);align-items:center}.file-case-study:before{background:#e8f0db}.file-stamp{position:absolute;right:28px;bottom:23px;border:1px solid currentColor;border-radius:50%;width:78px;height:78px;display:grid;place-content:center;text-align:center;font:700 1.3rem/.85 var(--serif);transform:rotate(-8deg);opacity:.8}.file-stamp small{font:600 .42rem var(--mono);letter-spacing:.06em;text-transform:uppercase}@media(max-width:900px){.case-hero-layout{grid-template-columns:1fr}.case-file-stack{max-width:510px;width:100%;margin:10px auto 0}.case-hero-layout h1{max-width:800px}}@media(max-width:550px){.case-file-stack{height:360px;transform:scale(.86);transform-origin:top left;width:116%}.hero-file{height:155px}.case-hero-layout{gap:15px}}


/* Compact Vishal typography */
body:has(.hero-art.vishal) .page-hero h1{font-size:clamp(2.25rem,4.4vw,4.35rem);line-height:.98;letter-spacing:-.045em}
body:has(.hero-art.vishal) .page-hero p{font-size:.9rem}
body:has(.hero-art.vishal) .case-heading h2{font-size:1.35rem;line-height:1.12;letter-spacing:-.025em}
body:has(.hero-art.vishal) .case-copy h3{font-size:1.22rem;line-height:1.2;letter-spacing:-.02em}
body:has(.hero-art.vishal) .case-copy p,body:has(.hero-art.vishal) .case-copy li{font-size:.87rem;line-height:1.6}
body:has(.hero-art.vishal) main h2:not(.case-heading h2){font-size:clamp(1.65rem,2.6vw,2.45rem);line-height:1.1;letter-spacing:-.035em}
body:has(.hero-art.vishal) .detail-panel h3,body:has(.hero-art.vishal) .editorial-note h3{font-size:1.25rem;line-height:1.2}
body:has(.hero-art.vishal) .audience-stat b{font-size:1rem}
body:has(.hero-art.vishal) .metric b{font-size:clamp(1.8rem,3vw,2.6rem)}
@media(max-width:750px){body:has(.hero-art.vishal) .page-hero h1{font-size:clamp(2.1rem,8vw,3.1rem)}body:has(.hero-art.vishal) .case-heading h2{font-size:1.25rem}}